Acadia Healthcare Business Development Rep (Northwest Florida) in Navarre, Florida

Twelve Oaks is a private facility providing addiction treatment services to adults. We are proud to offer a wide range of therapies and other services that have helped thousands of patients escape the chains of addiction. At Twelve Oaks, our treatment philosophy is based upon the understanding that alcoholism, drug addiction, and other forms of chemical dependency are treatable diseases with complex physical, behavioral, psychological, social and spiritual components. Visit our website at

Twelve Oaks is a proud member of Acadia Healthcare - a provider of inpatient behavioral healthcare services. Acadia operates a network of 587 behavioral healthcare facilities with approximately 17,400 beds in 39 states, the United Kingdom and Puerto Rico.

Business Development Representative

Territory: Northwest Florida

Based in Navarre, FL

This position requires an understanding of the facility’s treatment program and philosophy, admission process and criteria; and a working knowledge of various aspects of alcoholism, drug abuse, and dual diagnosis. This individual must have the ability to develop and implement marketing strategies, referral relationships, and community relations activities for a specific geographic area. Extensive travel and the ability to work independently are essential.

General Duties:

  • Evaluates own performance and sees opportunity for growth.

  • Participates in continuing education program conducted by facility as outlined in Staff Growth and Development Plan.

  • Standards of conduct—Measured by direct observation, facility monitoring activities, i.e., incident reports, formal complaints, disciplinary, administrative documents.

  • Adheres to facility confidentiality policies and procedures.

  • Displays a cooperative and positive attitude towards callers, patients, staff and visitors.

  • Maintains facility attendance policy as outlined in Human Resource policies and procedures.

  • Adheres to facility dress code.

  • Adheres to facility smoking policy.

  • Adheres to facility safety policies and procedures.

  • Adheres to facility patient rights.

  • Adheres to facility infection control policies and procedures.

  • Adheres to facility drug free workplace policy.

  • Wears facility identification badge when on duty to assist patients in identifying appropriate / needed personnel.

  • Adheres to work & activity schedule (i.e. meetings, trainings).

  • Adheres to payroll/timekeeping policies and procedures.

  • Complies with Company policies relating to use of Paid Days Off.

  • Adheres to company Substance Abuse policy.

Essential Job Duties:

  • Generates specified number of admissions per month.

  • Conducts a specified minimum of marketing calls per week, based on established Business Development plan.

  • Assists referral sources with early identification of substance abuse patients.

  • Identify and assists patients with admission process to the facility in accordance with the facility admission criteria.

  • Assists referrals with patient placement to other providers as needed.

  • Establish and maintain referral sources/contacts to increase census.

  • Develops new referral sources.

  • Reports inquiry calls and client updates from specific referral sources to admissions department, daily, as appropriate.

  • Averages specified number of new contacts per month.

  • Establishes good rapport and communicates well with persons inquiring about facility services.

  • Provides customer services to referral sources.

  • Schedules and conducts trainings/inservice for referral source.

  • Provides weekly report of activities to the Director of Business Development each Monday morning.

  • Represents the facility, responding to inquiries as requested.

  • Assists Director of Business Development with developing the annual business development plan by:

  • Providing documentation regarding referral accounts, potential referral sources and competitors for assigned geographic area. Submits specific plans monthly and/or as requested.

  • Providing updated information received during activities in the field.

  • Providing documentation regarding referral accounts and potential referral sources.

  • Providing prevention and education programs and services to selected population groups so they can make informed decisions about substance abuse, promote chemically free lifestyles and assist in identifying potential problems.

  • Serves as an informant in the area of substance abuse by participating in community activities, professional organizations, and businesses, special and civic groups.

  • Assists in cost containment.

  • Participates in exhibits, conventions, and workshops as directed.

  • Schedules referral source visits to view facility and its services.

  • Conducts pre-admission assessments and assists with coordinating admissions to the facility as appropriate.

  • Responds to written correspondence and telephone correspondence as necessary and within appropriate time frames.

  • Demonstrates workable knowledge and understanding of client intake assessment/admissions process.

  • Attends business development meetings and discusses issues, progress and concerns.

  • Demonstrates workable understanding of department/facility goals and objectives as outlined in the annual strategic plan and in quarterly action plan.

  • Provides monthly summary report on the first Monday of the following month.

  • Maintains work ethic in compliance with company policy.

  • Displays cooperative and positive behaviors.

  • Performs other duties as assigned.


  • Education - Graduation from an approved college or university preferred. Applicable experience may be substituted for degree.

  • Experience - A minimum of two (2) years in a direct sales position. One year in the substance abuse or mental health field preferred.

  • Certifications - None.

  • Licenses - Valid Florida Driver’s License.

  • Special Requirements -

  • Access to military bases.

  • Working knowledge of alcohol and chemical dependency treatment and rehabilitation programs, including 12 step programs.

  • Considerable knowledge of marketing and communication principles, practices and techniques.

  • Strong management/ organizational skills required.

  • Must exhibit excellent communication skills (verbal and written).

  1. Age/Gender Specifics - Ability to work with male and female adult (18-over) substance abuse/dual diagnosed population.

Physical / Emotional Demands / Working Conditions:

Work is sedentary or ambulant. Occasional physical exertion (lifting 30 or more pounds, walking, standing, etc.) to support patient weight in case of emergency situation or patient disability requiring assistance in walking, standing, etc. Must be able to see, stoop, sit, stand, bend and reach. Must be able to read, write, and speak English language. Must be able to make independent decisions when needed. Must be able to relate to and work with ill, disabled, emotionally upset, elderly, hostile people as needed. Must be able to communicate verbally and in writing with the medical, nursing, clinical and other staff. Must be emotionally stable and exhibit ability to display coping skills. Risk of exposure to infections and contagious/blood borne diseases. Exposed to varying and unpredictable situations (i.e., patient behavior). Subject to work schedule and shift change. Must be self-motivated, set own schedule and perform duties of job with minimal supervision.